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Get More Business- Make Them Feel Special
People are always looking for ways to get more business, aren’t they? I want to encourage you to not overlook your existing customer base—the people who already know who you are and have already done business with you. Service your existing customers. Let them know that you care about them. These people represent one of the easiest ways to get more business.
I just put out a post through social media the other day on one of the groups that I control that said something like this; every day imagine that people you meet have a lanyard around their neck with a huge placard that says make me feel special.
What do I mean by that? What can you do to go out of your way to make people feel special? What can you do to wow them? What can you do to make sure they want to stay connect? You provide good service. You follow up. You inquire about their lives, and you show that you remember each of those things.
The next time you speak to them, you add value for them without having to sell them something. What do you do the next time? You add more value. What do you do the next time? You ask them to add value to you, perhaps by referring people in their local business area or their centers of influence, to do business with you in the way you’ve already done business with them.
Again, never forget when you’re looking to get more business and find new prospects to talk to about your product or service, go to your existing customer base and ask them to refer people to you.
Another great way to get more business is to open your mouth. You know—that thing God gave you one of. Of course, he gave you two ears and we’ve all heard that old joke about what you should use most. Use your mouth. Have an elevator pitch. Be able to tell somebody exactly within at least five seconds or so, what it is that you do, how you do it, how you can help them or someone that they know and ask them if they know someone.
Let me give you an example that works in real estate investing. Let’s say you’re looking for private investors for your projects, it might be rehab projects or commercial projects if you’re raising money from equity partners. One of the quick ways you can find out whether somebody is able to do something with you is simply to ask them.
Do you happen to have any money that’s not placed in a secure investment of at least 8-12%? Do you have any money in a money market account that you’d like to be getting four times that? These are simple and quick questions—hooks you can put at the end of your elevator speech that will get somebody who is your perfect prospect as a private investor to raise their hand and say, “Yes, tell me more about that.”
Of course, that’s when you let them know, “Hey, in order to tell you more about that we need to do x, y, and z.” (That’s a legal question not a marketing question.) However, you’ve got that person to follow up with so you can do so at your own time and put them through the process you have for accredited investors and qualifying them.
I hope you’ve found these ideas helpful. If you apply them, you will get more business.Published on October 5, 2011 · Filed under: Business;